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Grab Your First Job as a Junior Designer

The most popular route into the graphic design business after graduating from university is through a junior designer position, but becoming a junior designer is a whole different experience. The design profession is incredibly competitive, and getting your ideal job might feel like a never-ending string of “no’s” and the dreaded “sorry at this time…” letters. Although there are many chances available and a great demand for young creatives, it might be difficult to get your foot in the door when everyone is competing for the same position and only one of those people gets hired.

Some people are fortunate enough to find work immediately after graduation, while others, like me, may have to wait over two years. The ugly fact is that doing freelance work or internships (paid or unpaid) is typically the best way to get a full-time job. Internships will provide you with a useful idea of what is to come in the sector and if there is anything you need to learn and improve on – even if it is as simple as pouring the perfect cup of tea.

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GRABBING THE JOB

Applying for a job in graphic design for the first time might be a daunting experience. Employers will often advertise a position and want at least three years of expertise in the design business. Being a fresh graduate with little experience may be depressing in this climate, to say the least. For example, the best designer in the world might apply for the same job as you, but if they don't get along with the team, they won't get hired. Employers are searching for exceptional people, not just outstanding skills. Graduate designers frequently emphasize their technical abilities first. Designers who are driven, energetic, and passionate about learning, on the other hand, have an advantage over others. Having said that, showing both is critical as well—the best of both worlds, right?

Preparing for a design interview can be both nerve-racking and thrilling (especially if you have an MD of a company with three other designers in the room with you). You've got your portfolio and resumé, and you've been encouraged to just be yourself and everything would be OK. Isn't it that simple? It is, in fact, true. I overthink the interview process in every interview I've ever had before earning my junior designer employment. I would prepare myself for questions I had no idea would be asked, to the point where I would sound robotic while meeting with the employer. In retrospect, your talents can be taught, but your attitude and demeanour are everything! At the same time, you should probably be prepared to get feedback on your work. You may think it's incredible, but when a team of specialists is there, there will be some remarks. Do not be discouraged; these sensible critiques on your work will be appreciated.

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PROJECTS

I recall having weeks or even months to complete a project at university and feeling like we had all the time in the world to get it done until your deadline was Friday at 9 a.m. and it's now 8:59 a.m. and you still haven't finished your work. Short deadlines are, unfortunately, a reality of working in the design profession. Don't get me wrong: some tasks take longer than others, but the bulk of jobs are completed quickly. Remember how you worked for a week on that logo design? Forget it. That logo design must be completed and sent to the client before the end of the day. What happened to the brochure, letterhead, business card, and compliment slip? You just have two days!

When you think you've finished a project, before you know it, you're revising, tweaking, editing, and spending hours working with your team and the customer to get the artwork just right. As a designer, this might be difficult since you feel like your work is never ending. But, after the customer has approved the final concept and you have the "newfinalestfinalforsure.psd' saved, it feels incredible, doesn't it?

ASKING QUESTIONS

When you begin a new job in graphic design, you may feel as if you are expected to know all there is to know about what to do and every Photoshop and Illustrator shortcut. After all, that's what I reasoned. Don't be scared to ask questions, though. You may feel like you're bothering them, but you're not. Your team is there to aid you, no matter how ridiculous they are. However, if you ask someone for input, don't seem startled or wounded if not all of it is favourable. Constructive feedback should be provided to highlight what can be changed, improved, or deleted. It is not intended to be personal; rather, it is intended to assist you in developing your abilities and growing as a designer.

CONCLUSION

You may believe that you have exhausted all possibilities for landing your first job in the design business. Have you considered returning to university? This will undoubtedly put you ahead of the competition, correct? Wrong. Working in design is not the same as teaching or becoming a doctor. The amount of information you have does not make you a great designer. What will set you apart is your level of experience.

Nonetheless, my suggestion is to keep your eyes on the prize by consistently searching, calling, and emailing to guarantee you acquire that ideal job. Simultaneously, don't take rejection and disappointments personally and give up. Persistence is essential! That job that turned you down today might lead to your dream career tomorrow!

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Why Content Marketing is Important For Any Business?

It’s simple to create basic content in order to get a link back to your website, but truly valuable content will provide your company with valuable citations, social signals that can improve your search engine rankings, and additional points of contact for your customers to make purchasing decisions.

WHAT IS GOOD QUALITY CONTENT MARKETING?

We must consider why individuals consume material and for what reasons. We can grasp where to insert our brand or services in order to deliver a beneficial answer to our target reader by employing this strategy. This results from first knowing your intended audience and when they would require your goods or services.

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You may also include links to items on your website and how buyers can order the product, as well as make them aware of your website for future purchases, within the video.

WHERE DO YOU WANT TO PLACE YOUR CONTENT?

Citation and where you post your material are vital for both user trustworthiness and in the eyes of search engines. The reliability and efficacy of links are determined by two factors: anchor text and trust, both of which impact your search engine ranking performance.

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WHAT TYPE OF CONTENT SHOULD YOU USE?

The sort of material you choose is critical for how you want to engage your audience as well as the results you want to achieve. If you want to boost your ranking performance, text link building is your best option, because search engines recognise anchor text for a certain keyword phrase, which can improve the ranking performance of that and comparable keyword phrases.

Citation criteria, social signals, and reach, on the other hand, are becoming increasingly essential. Understanding that people consume material in a variety of ways nowadays, with YouTube, infographics, and memes being consumed at staggering numbers on a daily basis.

People are more inclined to watch videos and read infographics than they are to read regular text. Users' attention spans are also considerably shorter than they were previously, creating an urgency to discover short and succinct answers without being compelled to put in a lot of work.

Sharing is also an important aspect of your content strategy, not just for sharing your own material, but also for developing content that consumers WANT to share with their friends and relatives.

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In regard to life hacks, individuals will give solutions to common difficulties such as those shown in the instances above. These can also be tailored for optimum impact based on your audience’s needs. For example, if you create content about how to surprise your valentine and make them say yes around this time of year and you happen to be a florist or a merchant of little presents, your potential to increase sales for the year as well as having people actively share your content is really high.

This is something that may be used not only for product sales but also for service-oriented enterprises. Many companies rely on seasonal patterns, so it’s critical that you publish the proper content at the right time to maximise the exposure that will naturally occur through sharing.

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Crucial Factors of Great Websites

There’s more to designing a great website than just making it seem nice. The top websites on the planet have characteristics that we can all learn from and apply to our own work.

1) DESIGNING FOR PERFORMANCE

The speed of any website is critical. If a user sees a site that loads too slowly, they will leave it and go on to another site, which may be disastrous if your website is your primary source of money. To determine how fast your website is, utilise Google's PageSpeed Insights tool.

BREAK IT DOWN

Behind the scenes, websites are made up of several scripts and CSS style files. The greater the number, the slower your page will load. However, it is not required for all of these files to load at the same time when a page is browsed. Because a CSS style can have hundreds or thousands of lines, why not establish a basic stylesheet for the key components of your website, supplemented by other CSS files that only appear when certain pages are viewed?

This divides the effort into smaller chunks and helps your website work less, all of which improves your total load times.

SIMPLIFY CODE

Every few months, go through your JavaScript and CSS files and see where you can clean up code. You may have learned a more efficient way to do some duties, or other operations may no longer be required. There might also be duplicate code.

MEDIA

Video and photos are fantastic visual elements that capture visitors' attention, but they may also dramatically slow down your site - to the point that users quit your site and go to competitor sites.

Upload comparable photos in varied sizes to accommodate different formats, and use scripts to detect what size screen your site is running on and then select the best image to load for that platform.

2) USER-FRIENDLY DESIGN

The goal of user-friendly design is to anticipate how people will interact with your site. Unfortunately, it is not an exact science, and some adjustments may be required later as you learn more from users and their experiences with the site. This type of information may be discovered by reviewing Google Analytics data.

NAVIGATION

The design of your user interface (UI) is the foundation of your website. Users must be able to quickly locate the information they want. That's simple enough if you only have a few pages on your website, but what if you have a sophisticated eCommerce site with hundreds of goods, several categories, and more?

MOBILE-FRIENDLY

With mobile devices growing more prevalent, you should prioritise mobile-friendly designs for all of your websites (not just for better navigation, but for SEO-purposes too LINK).

Consider that mobile consumers mostly use their thumbs to navigate their phones. To avoid accidentally clicking on the wrong link or item, clickable components should be bigger and surrounded by ample space.

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Boost your economy with e-commerce websites

Digital merchants are transforming the Internet and the global economy. Online shopping continues to have a significant influence on the already thriving Internet economy in the United Kingdom. According to fresh studies and reports, the UK’s Internet economy is over £100 billion, and its e-commerce industry is worth more per capita than that of the United States.

For a variety of reasons, electronic commerce is becoming increasingly popular. E-commerce websites offer lower overhead than conventional stores, and their automated transaction procedure provides users with more administrative control and flexibility. Since of the internet, tiny and virtual businesses are profiting because they no longer need to maintain large staffs, vast capitals, multi-lingual infrastructures, or transitional infrastructures.

UK IS A GLOBAL LEADER IN E-COMMERCE

Despite its relatively poor bandwidth, the United Kingdom is emerging as a global leader in the e-commerce sector, with the greatest online expenditure per capita in the world. James Robinson of the Guardian explores the influence of internet buying on the British economy. According to recent assessments, the Internet is more significant to the UK economy than the transportation, construction, or utility industries.

The proliferation of e-commerce websites has resulted in a rise in online advertising. After the United States, the United Kingdom presently has the largest internet advertising market. According to the most recent BCG surveys and statistics, British Internet enterprises today employ 250, 000 people. Small and medium-sized firms have produced many of these job possibilities.

According to Paul Zwillenberg, a partner at BCG and one of the report's authors, there is a widespread belief in the UK that it is cheaper to acquire products and services online. The UK's Internet economy is strong because of the significant amount of money that Britons spend online. This year, roughly 31 million consumers made internet purchases.

INTERNET ACTIVITY IN THE UK

According to reports, the Internet's influence and relevance in the UK economy is poised to expand. The Internet is critical to the British economy, and the BCG reports that London and the South-East are the most popular places for Internet activity.

Broadband penetration will play a significant role in the future expansion of online commerce and the economy. More than 19 million of the UK's 26 million homes now have Internet access, and the government has set a target of ensuring that everyone has access to the internet by 2015.

As more individuals sell their products and services online, the Internet has become a highly competitive marketing platform. The rise of E-commerce websites has resulted in an increase in online advertising, and your store's online location is just as significant as its physical address. The web design business has evolved into a multifaceted one, with good SEO and online marketing being a vital element of the design and development process.